A Pocket Nutritionist To Tell You What To Eat Finding it hard to stick to your diet? Nutrivise is an app that will give
you recipes with the exact right nutritional profile, or tell you what to get
at a local restaurant. There is no shortage of smartphone apps designed to help
people calorie count and lose weight. But there’s a problem: These apps only
help users stay in a certain calorie range--they don’t generally take into
account how healthy your foods actually are (though some try). That means you
could binge on potato chips all day and still meet your target. Most people at
least attempt to eat better than that, but in a supermarket or restaurant
filled with the caloric, fatty foods that we love so much, how can you make
good choices without a pricey personal nutritionist? Soon, there will be an app
for that. Nutrivise, a nutrition
platform designed by a handful of programmers and nutrition buffs, is
essentially a pocket nutritionist--give it information on your age, weight,
lifestyle, and location, and it spits out meal plans based on your specific
nutrient needs (low-carb diet, vegetarian, etc.) Don’t like the food items that
Nutrivise suggests? You can always swap them out for others. The app goes into
serious detail, taking into account the prepared foods you like, the types of
cuisines you enjoy, and what restaurants you go to."There’s obviously a
huge demand for weight loss products and weight management systems, but there
are not a lot of things to not only tell people what to eat but give them diet
suggestions," explains Nutrivise CEO Laura Borel. "Most diets today
are one size fits all. [For example] Weight Watchers is just points and not
personalized to needs. It doesn’t go deeper into body type, age, and activity
level." I recently signed up for
the Nutrivise beta to see what it would recommend based on my meat-free diet,
penchant for a variety of world cuisines (including Thai, Indian, and
Japanese), favorite local restaurants (the app is limited at the moment to
national chains and local restaurants in the Bay Area), weight, sleep habits,
body type, and more. Nutrivise’s recommendation for today: french yogurt cake
for breakfast, dilled spinach crepes with avgolemono sauce for lunch, and a
salad from Baja Fresh Mexican Grill. If I planned on eating at home the whole
day, I could swap out that salad for a prepackaged food or a recipe (in this
case, roasted salmon with lentils).All of the meals are chosen based their
nutritional makeup--carbohydrates, protein, calories, and fat--and what your
body specifically needs. If you don’t trust Nutrivise, detailed nutritional
information is available for each food item. According to Borel, all the
recipes (sourced from Yummly) can be prepared in under 30 minutes. The beta version is just the beginning for
Nutrivise, which recently raised $750,000 in funding. There are already over 1 million
food items in the database, but the startup is working with Stanford
nutritionists and professors to reverse engineer the calories in various
restaurant dishes--eventually, the app will be able to recommend foods at the
local spot on the corner that would never bother to release its nutritional
data. It wouldn’t be hard for Nutrivise to quickly expand their restaurant
listings; they would just need the menus. "We’re talking now with menu
aggregators," says Borel. Soon,
Nutrivise will also be able to offer location-based information about where and
what to eat. Data about snacks and beverages won’t be far behind. Initially, the startup will stick to the Bay
Area, but Borel expects to grow rapidly. "One of our biggest focuses is
scalability of product. It’s already scalable if you don’t take into account
local restaurants," she says.
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