Experts Eye mHealth Applications Market to Market Healthcare Services

June 05, 2012Frost & Sullivan, the Growth Partnership Company, which helps its clients face growth related challenges and opportunities, is now focusing its energies on the mobile health (mHealth) market. With the smartphone and the mobile operating software dominating the technology world, coupled with the unprecedented popularity of mobile apps, the last few years have resulted in the unparalleled growth in the mHeatlh market.However, while no one is denying the success of the mobile health (mHealth) market, industry experts are quick to point out its stagnancy, especially in terms of the saturation of mobile applications (apps). These mobile apps cover a wide gamut of segments, ranging from smoking cessation tools, regional allergy alerts and instant heart rate readings and so on.Thus, Frost & Sullivan senior industry analyst, Zachary Bujnoch's moderation of the panel, "What's Next for mHealth?" at the 9th Annual Healthcare Unbound Conference & Exhibition on July 19 to 20, will tackle this issue at the Hotel Kabuki in San Francisco, California. His proposal is based on the insight gained from past Frost & Sullivan's research; Analysis of the U.S. Broadband mHealth Applications Market."Today, we are seeing the tip of the iceberg in the U.S. mHealth market's potential," said Bujnoch."mHealth will continue on a steep growth curve as increasingly sophisticated mobile technologies and relationship-management tools disrupt the market."The focus will be on wireless technology and how crucial and relevant it is in today’s time. Health devices now come embedded with wireless technology and work in conjunction with apps like chronic care management, fitness tracking, medication compliance and diagnostic monitoring.The "What's Next for mHealth?" panel will also highlight the advantages of wireless technology and how consumers have benefitted from it, in regard to wireless health. The panel will also discuss the advantages of wireless technology and highlight the fact that wireless networks, ranging from body area to wide area networks are all pervasive. This alone makes it the ideal platform to market healthcare products and services and hence the tens of thousands annual mHealth app purchases are no coincidence."mHealth is an important theme at our Healthcare Unbound Conference, which also covers innovative applications of remote monitoring, home telehealth, eHealth, social media and gaming," said The Center for Business Innovation managing director, Satish Kavirajan."These approaches help to manage diseases, promote wellness and facilitate accountable care."