2011/05/18 Taipei, May 18 (CNA) Cosmetics distributors in China said Wednesday they are huge fans of Taiwan-made beauty products because of the quality. At the China Beauty Expo that opened in Shanghai Wednesday, procurers said Taiwanese products are more attractive than other foreign brands because the quality is guaranteed and the products are designed exclusively for Asians. A Chinese buyer surnamed Wang said he was also impressed by Taiwan's frequent use of brand spokespersons in its sale campaigns. For example, a Taiwan-made tooth powder attracted much attention at the expo because Taiwanese superstar Barbie Hsu, better known as "Big S," had recommended it in her book, he noted. Some 30 Taiwanese brands, including Maywufa Company, Allied Industrial Corp. and China Chemical & Pharmaceutical Co., are displaying a variety of products such as medical cosmetics, makeup and beauty equipment at the expo that will run through May 20.
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