昆泰網站: 網路行銷協會大獎

 2013/04/08 18:37:07 （中央社2013年4月8日電）根據美國商業資訊報導，昆泰公司(Quintiles)憑藉市場領先的數位通訊服務榮獲「網際網路廣告大賽」(IAC)兩大獎項，分別是由該公司的公司網站Quintiles.com和病患教育網站ClinicalResearch.com榮獲。IAC獎項涵蓋96個行業、9種線上格式，為各家公司提供彰顯自身最佳線上廣告的機會。此次比賽由網路行銷協會(Web Marketing Association)創辦，旨在表彰線上廣告領域的卓越表現，以及在獲獎的網際網路廣告中表現傑出的個人和組織機構。昆泰公司的公司網站Quintiles.com贏得「傑出網站」類獎項。該網站最近經過重新設計，為造訪該網站的不同受眾提供更強大的用戶體驗，涵蓋從客戶和潛在客戶到員工和求職人士等不同受眾。透過更新後的設計以及可提供個人化用戶體驗的新功能，訪客可以輕鬆、快捷地搜尋、儲存並分享各種資訊和擁有領先創意的解決方案。昆泰公司數位病患部門創建的病患社群之一ClinicalResearch.com榮獲「最佳資訊服務網站」類獎項。該網站可做為病患及其家人的資訊來源，其宗旨是提升病患對臨床研究的認識、瞭解和參與度。該網站擁有超過250000名註冊用戶，包括一個正在進行的臨床實驗的綜合資料庫，該資料庫可根據特定條件和地理區域進行搜尋，幫助使用者尋找可讓他們或家人受益的臨床實驗。昆泰公司數位策略副總裁Jodi Snare表示：「我們感到非常榮幸，我們的兩個網站能獲得網路行銷協會的表彰。Quintiles.com和ClinicalResearch.com對我們向客戶、調查員、員工和病患提供服務至關重要。」昆泰是全世界最大的生物製藥開發和商業外包服務提供者，該公司的業務網路涵蓋約100個國家，擁有員工27000多名。市面上50種最暢銷藥品全都是由該公司幫助開發或進行商業化的。昆泰憑藉其服務的深度和廣度，運用廣泛的治療、科學和分析專項技能，為生物製藥和健康科學客戶在日益複雜的環境中導航，幫助他們在交付更佳的醫療保健成果方面提升效率和功效。

Quintiles Digital Properties Win Two Web Marketing Association Awards QuintilesPosted on:04 Apr 13 More Quintiles press releases Quintiles has received further recognition for the company's market-leading digital communications with two "Internet Advertising Competition" (IAC) awards: one for its corporate website Quintiles.com and one for its patient education site ClinicalResearch.com.The IAC awards provide companies with an opportunity to highlight their best online advertising in 96 industries and nine online formats. The competition is produced by the Web Marketing Association to honor excellence in online advertising recognize the individuals and organizations responsible and showcase the best in award-winning Internet advertising.Quintiles.com the company's corporate site won in the category of "Outstanding Website." The site was recently re-designed to provide an enhanced user experience for the varied audiences which visit the site ranging from customers and potential customers to employees and job seekers. The updated design along with new functionality to personalize the user experience enables visitors to search store and share information and thought-leading solutions quickly and easily.ClinicalResearch.com one of the patient communities created by Quintiles' Digital Patient Unit was named "Best Information Services Website." It serves as an information resource for patients and their families with a mission of increasing awareness understanding and participation in clinical research. With more than 250000 registered users the site includes a comprehensive database of ongoing clinical trials searchable by both condition and geography helping users locate clinical trials which may benefit them or a family member."We're very proud to have both of these web properties recognized by the Web Marketing Association" said Jodi Snare Quintiles vice president digital strategy. "Both Quintiles.com and ClinicalResearch.com are crucial in our efforts to serve customers investigators employees and patients."